WE FASHION BASICS STORY
We Fashion is known for it’s qualitative basics. But the collection was lacking a clear story.
The store and online presence was very poor.
The challenge was to create a richer and more appealing basic story and presentation.
I created the story of ‘the wardrobe must haves’. Timeless wardrobe pieces every man or
woman shouldn’t live without. Supported by iconic photography with a stylish and classical touch.
Work tasks
Concept
Graphic & digital design
Art direction photography
Photography by Philippe Vogelenzang
Concept, Design & Moodboards
