BUX Brand Book
What?
BUX is Europe’s fastest growing neobroker and has been taking down the barriers to the financial markets and disrupting the investing experience, helping new generations of investors and traders to discover the world of the financial markets.
Concept and goals
BUX's believes that investing should be easy, affordable for all and aims to become the leading neo-broker in Europe - an ambitious goal that can't possibly be achieved without being a trusted brand.
As a consequence of a cross examination of all BUX touch-points and a thoughtful analysis of the brand's perception (sustained by research/data from different countries), we've proudly joined forces between teams and brought to live, in 2023, the first BUX brand book - a collection of guidelines and brand standards, for both internal teams and third-party suppliers.
A know-how guide for communicating consistently with the audience while preserving the brand standards design-wise. The BUX brand book introduces the repositioning of BUXs visual identity, covering the brand positioning, key messages, target audience, tone of voice and visual identity (logo usage, typography, colors, photography...) - smoothing all marketing campaigns decisions and ensuring the on-brand of all assets, everywhere.
Design Challenge
・Audit the product and all touch-points (web, socials, out-of-home ads, app stores, CRM e-mails...);
・Achieve brand recognition;
・Achieve brand recognition;
・Bring consistency, maturity and trust to the brand (design-wise), by exploring and creating new standards and guidelines - narrowing down inconsistencies and bringing new valuable elements into production;
・Design a brand book, for both digital and print, able to reflect the company's values and mission: simple, easy to use and trustable.
・Design a brand book, for both digital and print, able to reflect the company's values and mission: simple, easy to use and trustable.
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About BUX
BUX is Europe’s fastest growing neobroker and has been making it easy and affordable for Europeans to do more with their money since 2014.
By taking down the barriers to the financial markets and disrupting the investing experience, BUX is helping new generations of investors and traders to discover the world of the financial markets. BUX’s flagship platform, BUX Zero, is making investing more accessible and allows users to invest in the companies they believe in. BUX Zero is currently available in the Netherlands, Germany, Spain, Austria, France, Italy, Ireland and Belgium. The full range of BUX products, including Stryk, are available across 10 countries in Europe. Headquartered in Amsterdam, the Netherlands, the company is backed by Prosus Ventures, Tencent, HV Capital, and Velocity Capital Fintech Ventures.
