Student Project Graphic Design III 
Logo Design / Branding
Project Duration: 1 week
Tools: InDesign, Illustrator

 

PROJECT
Create a logo using your name or the name of your company real or imagined. Starting with an existing typeface and alter the typeface to include at least one letter that implies motion.
 

The logo was created by raising the letter i to the height of the letter d and then inverted so that the dot of the i gives the impression of it dripping. Drip is an idea for a trendy coffee shop located near a university that caters to local college students. The atmosphere is hip and features unique blends of coffee based drinks and freshly made pastries. Dark brown is used to mimic the look and feel of coffee while the accent tones give a drop of color and a splash of trendiness.