Environmental Portrait Photography
GoodMuscle is owned and operated by Alex Benjamin who is a certified fitness professional that has been helping others optimize and feel better with their fitness and health for 4 years. GoodMuscle HQ is located in Emporia, Kansas.
GoodMuscle's brand is "all about self love and treating ourselves the way we deserve. Were not just a fitness brand, we want to represent a better way of living. Make choices to better yourself and your life by taking care of your body and living more positively. If you love yourself you can love those around you. And along the way we can show you a few things in the gym".
Helping people of all ages take control of their mental and physical health through fitness and personal coaching.
Hardware: Canon T6 DSLR, Lighting, Stands, Flags, light meter, reflector, tripod, trigger, softbox, and gels
Software: Photoshop, Lightroom
Technical skills: Photography, Photo Editing
The image above has the honor of winning an award at the American Advertising Federation (Addy) at the AAF Heartland location. This image placed in the Elements Of Advertising for Still Color Photography. It will be announced what place it won on February 25, 2023.
Before Editing Images
Alex manages GoodMuscle's Social Media on Facebook, Instagram, and the GoodMuscle Website. The digital mockups below demonstrate ways he could use the images to promote his business.
Problem Solving: When preparing to shoot at GoodMuscle HQ I had a few challenges I need to solve when it came to lighting. The gym is painted black and could make lighting difficult by it being absorbed. The overhead lighting as well as window light caused mixed lighting conditions. To correct for this lighting I use gels to offset the lighting color. Then in Photoshop I touched up blemishes and visual distractions.
