This is an awareness poster on stalking based on an Indian Art form called "Kerala Murals". Kerala Murals as the name suggests is a folk art that comes from Kerala. Some of the characteristics include curvy figures, lotuses and mustard yellow skin color.
The brand that I chose is a shades brand called "Moscot"
The concept of this poster comes from showing the power of women who are being stalked, showing that they are aware of what is happening and they are powerful enough to stand their ground.
I came up with a catchphrase to showcase the emotions of the woman and market the brand "I see you......Stalker"
The Process- The idea was to show the nature of stalker and juxta-positioning it with the now strong behavior of women. In order to achieve the correct depiction of true nature of a stalker, I illustrated men all extruding different emotions through facial expression (mainly through the brows and pupil as they are the most expressive parts of a face). The woman is illustrated in the center to portray two meanings, First that she is the center of attraction (negative) and second to portray the strong nature of the woman (positive). The expressions on the woman's face is meticulously designed to portray that she is strong and powerful by making the eyes relax and putting a smile on the face. I illustrated the sunglass on the woman's face to solve two purposes, first a marketing strategy to showcase the brand and second adding a layer to the woman's personality that is her attitude towards looking as things.
