client. HUP
brief. branding, packaging
role. creative director | art director | design director
brief. branding, packaging
role. creative director | art director | design director
The Challenge
Create a brand for unique contemporary people. A brand that inspire singularity and that propose quality and that it's differentiates for its details. A distinctive brand unique in its style and made for remarkable and unique individuals.
The Strategy
To create this brand we focused on the unique and distinctive characteristics of the products. The visual identity consists in an eclectic and modern typography marked by the detail in the 'H' which gives an unexpected approach to the letter and by that differentiate it from the trivial, resonating its uniqueness - a brand made for remarkable unique people.
The brand also comes with the tagline 'beautiful details' and it has also some details in it. The ligatures between some of the letters resembles the shoe laces and once again brings its singularity, purpose and values to life.
The brand also comes with the tagline 'beautiful details' and it has also some details in it. The ligatures between some of the letters resembles the shoe laces and once again brings its singularity, purpose and values to life.
www.hup.pt
