What we did for this project:
1, Naming the project "LOMO" from Lomography;
2，Paid actors "living" in an open house (potential buyers could walk through the open house and watch them live a normal life; cooking, cleaning, watching TV)
3, A hundred-page brochure, including 10 stories from 10 potential landlords and a city lifestyle guide ;
4, Unique radio ads.
The result:
From a unfinished building in a crowed market to becoming the most sought-after apartment in town.
The opening was a large and over-crowded event, exceeding expectations. People were lining up to buy the apartment units. The apartment building sold out of all their units in the first few days.
