Brand Wordmark
The aims of this project is to Read and analyse a short story. Exploring narrative, storyline, characters and begin to define the ‘brand’ of the story. My given story was Cathedral by Raymond Carver. My idea for designing this was to bring the story into reality. The most meaningful moment in the story is when a blind man draws a cathedral by visualising it in his mind from the information the other person is describing to him. I figured why not physically draw the typography and artwork blind folded the same way I have received the information from the story and visualised it in my own mind using the same personality as the blind man.
The same strategy used in the story when the blind man draws the cathedral by visualising it in his mind from the information, he has received, the same way I have received the information from the story and visualising it in my own mind using the same personality as the blind man. My reason for choosing this text style out of all my outcomes was that this one seems to have a more striking and dynamic approach, but most importantly its expressionism similar to smoke. The blind man smoking a cigarette is one of the characters actions that says a lot about his personality as much as he is blind. This smoke fades away into the air the same way blindness takes away our sight. This text has a smoky look where some of it is thick and clear, whereas other areas have it fading away. When creating this it involved drawing it blind-folded with a dried-up sharpie marker which I feel show how experimentation and exploration can perform an essential role in discovering and developing your outcome into new heights never thought possible until tried. Also, in terms of its look it also looks like it’s been painted by someone’s finger which is another dynamic way expressing the seriousness some scenes in this script has. For example, in woman who tried to commit suicide, this could be relative to a message of someone calling out for help. I feel this wordmark was the best option for my brand and will have a rightful purpose in become its voice that my brand materials.
Zine Covers
Quote: (She got the feeling she couldn’t go another step)
My first zine poster design represents this quote as the moment of suicide as an extremely impactful moment in the story. Not only that but in our reality some of us have witnessed the impacts of mental health, addictions and suicide. It is an ongoing crisis that needs us to come together to prevent it happening. This design hits hard at showing that subject to encourages people to look at this, not only discovering the impact it has in the story but learn how some cases are caused and question ourselves how we can stop that happening. The artwork is based off one of my photography outcomes from the workshop I had in the studio and is hand-drawn to maintain that sketchy style to my brand.
Quote: (“We’re drawing a cathedral”)
My second zine poster is the most individual from the three. This is because even though the overall artwork is still in the same sketchy style, the artwork used in this one is my original design for object I was going to use in my Workmark. This ensures no materials go to waste and make all elements which build up this design completely created through blind-drawing. This design in the most unique and representative towards my idea. The way it represents this quote is the blind man drawing the cathedral which is how I came to my idea of blind-drawing. This design becomes so relatable as it shows how I have used my idea almost like I am being the blind man in that scene. This design can show the possible outcome the blind man has produced, being described a cathedral and seeing it in your mind.
Quote: (“They reach way up. Up and up. Toward the sky”.)
My third and final zine poster is based off one of my outdoor photography outcomes. Still drawn in the same sketchy style and uses this quote to describe one of the main characteristics of a cathedral. With the level of descriptive detail the blind man is given about a cathedral I wanted to include one of these descriptions not just to represent a cathedral, but cause I also wanted to express it’s meaning for religion. Religion is one of the main themes of a cathedral and the reason why we go to this environment. I also feel in a way each of my designs can have their own individual build. The first one is based off my indoor photography, the second is completely blind-drawn making it the strongest of the three, and this final design is based on my outdoor photography. Nothing goes to waste and it increases the range my brand represents through the work I have covered during this design process.
Cigarette Package
This is my final outcome for my cigarette package design. The product title is created with the typeface (Rhythm One Solid) as it has a similar shape and movement to smoke flowing in the air. The brand and information used the typeface (Verdana) as I find it clean and simple for display information in relation to the look and style of 80s cigarette packaging examples. The style of the package uses a strip split into blue and red, these individually express key elements to smoking. Red expresses life, health and physical and emotional survival cigarettes have affecting you and others. Blue expresses freedom, loyalty and wisdom. Together they have the advantage to show both side of your individual choice to smoke and the side of the impacts it can lead to regarding your health.
Tape Package
My second brand artifact focusing on the tape package. The brand/product name is created with the typeface (Pirulen). I feel this gives the sense of futurism and is relatable to my researched examples. The brand name Pure Performance I feel is the most influencing name for the artifact, as other examples describe the tapes quality and performance. This name instantly hit dramatically proving how reliable this product is. Separate information uses (Trebuchet MS), the boldness of this expresses the strength of the capabilities this tape has. It adds the same energising A typeface which fits together square shaped similar to the shape of the tape itself. In considering the style the black background maintains the strength and power of the tape, including the colour orange gives that burst of energy and with having information display inside this textbox that makes the audience understand how this tape stands up to its capabilities. The rainbow banner is a final touch to express the energy and power of the product more efficiently. Most of the research examples also include some use of colour elements not only to prove the level of power this produce provides, but most importantly make this as relatable to real life examples proving it’s reliability. However, as I previously stated to make my tape design relate to the cigarette package in the 80s, I felt the 70s art direction was the correct decision as some of the 80s style tapes were not affordable in every house. This design will prove it’s worthiness in the story guaranteed to be located within all environments.
Artifacts
Gin Brand
The brand/product name is created with the typeface (Bungee). The title Crystal Gin is used to represent this as the original and pure dry gin. Sometimes people prefer to stick with the original classic compared to fancy brands and expensive types for special occasions. The chosen typeface has a style similar to ice cubes and the use of line inside makes this appear more expressive and moving. Any separate information uses (TurnipRE). Something simple yet has a nice body and shape similar to information places on a gin bottle. I feel this artifact should have been kept strong in simplicity and approached with typography, especially when it comes to plain and basic brands. Overall, I am satisfied with how this outcome developed. As my art direction states trying to get all artifacts to relate to each other, I felt keeping the Gin brand simpler would make it more efficient. In consideration to visuals, this design may be more typographic based, the typeface represents ice cubes so this may be different to my other artifacts, it still has the same level and capabilities to my research representing the gin to the audiences.
Photography Work
These are outcomes which came from my performance in photography work. I have used a range of techniques and experiments to analyse what works and how I can change the atmosphere of the photo. Increasing their efficiency and impact to the audience.
Motion Graphic
I feel my decision towards my motion graphic allowed the best representation of my brand to how the blind man visualises something in his mind and draws this onto paper. This message work though the motion from us seeing the visual in front of us, then it is taken away and then we are left with something we would visualise in our minds, the object and environment may not be there but everyone can see it just like reading a book picturing the scenes in our heads as we read. From coming to a final decision on my motion graphic I through of the idea of combining both my photography and hand-drawn illustrations into my motion graphic. An example of the functionality of this I could have one of my photos moving slowly across the screen and then have a flash which turns it into a hand-drawn version. This way I can combine all my design materials, have an expressive motion graphic which maintains my style with a more dynamic effect and have something which highlights my individual capabilities.
