After the company went public in 2012, Joeone sought to regain its distribution and reposition its retail strategy. "Bespoke" was the overarching theme for the reband. Vom Creative Group was commissioned to transform the Bespoke concept into retail space and with a goal to cascade the same concept into three store types which are the basic module for all the Joeone distribution in the entire country. We start off with a flagship store in Xiamen city and cascade the bespoke concept into al the stores.
Store type A: Flagship
Bespoke inspiration: Gentlemen's club
Store type B: Stand Alone Shop
Design inspiration: Business jetsetter
Store type C: Department Store
Design inspiration: Weekend getaway
