RMIT X LIFE CENTER: PrEP BAE
PrEP Before Anyone Else
PROJECT GOAL
Increase access to HIV prevention and treatment information for individuals at high risk of contracting HIV. To let the community be aware of how importance of PrEP and be knowledgeable about how to use PrEP.
TARGET AUDIENCES
MSM (Men who have sex with men) adults and adolescents from 15 to 40 years old
THE MUSIC VIDEO
The Plot
Tell the story of an alien who wants to venture far from his homeworld to Earth. He is keen on connecting and communicating with a variety of human as many as he can while learning about PrEP ED.
The Format
The vertical video format is applied (phone-based project), appeal to the younger clients, social media integration, particularly for TikTok, as this project will be used for a campaign on this platform
THE MAIN CHARACTERS
THE MOTION POSTERS
The Concept
“Fun” đúng giờ, vui đúng lúc, PrEP-ED đúng hẹn
Have fun sometimes be safe on time, use ED-PREP
Đi đúng giờ, làm đúng lúc, PrEP-ED đúng hẹn
ED-PrEP, It’s time for sex in safe
PrEP-ED, Ít* mà vẫn trọn vẹn
The Format
Those posters would be motioned, in square scale, optimized for social media such as Instagram and Facebook.
