Amber Houghton's profile

Advertising and Narrative

Y2 ADGP21203 Advertising and Narrative 22-23

what we will learn and further research
for my mindmaps I wanted to look overall look at 2 things I was certain that I knew I wanted to do one was London architecture this is something that I have always loved taking pictures of when taking landscape images so I knew I wanted to shoot something along those lines so I've mindmap ideas for that. The second was I knew for the dramatic use of flash I wanted to shoot in the dark as I know this going to be a challenge for me as a photographer so that's my plan to try shooting in the dark on a model on a landscape back ground overall. 
High key Low key 
Artist History Class Research 
Julia Margaret Cameron - glass plait image turned into print, using the use of low key lighting, natural lighting.
August Sander - just before the war, takes pictures from everyone from the society of Germany taking pictures of jews and soldiers everyone and this made him get arrested when doing his work. Well lit technical images for his time. Look at because he wanted to show a normal cook, brick layer etc. he invented and developed a system for his work. Very natural lighting used through out.
Malick Sidibe - commercial photography of you self, continuous lighting, taken with tripod
Philippe Halsman - took a portrait image every week for life magazine, took an image and started the jump portrait, shooting in high key photography, early example of commercial use of flash.
Richard avedon - high key in use very much, brings life style and personality to an image, very insecure photography because he didn’t think his work was ever going to be perceived properly, just a very normal people being shot workers
, mums. Daylight, location portriture, and using back drop to pull the model.
Diane Arbus - the women who to pictures of the freaks, fill in flash was uses round light to to the side, flash camera.
Adam Broomberg & Oliver Chanarin - poseing them selfs in their homes in away that shows a very real them, all flash used through out all off his images, took images of them selfs in a mental institute setting saying taking an image of your self in a way you want us to see you
Laura pannack - London passed photographer, she takes images of people who they think is interesting. Really good at approaching subjects.
Pieter Hugo - portrait in a landscape, highly exposed , he put the subject directly in the middle of the square image which allows you to be very much open I believe with what is around.
Martin schooller - Martin Schoeller , is one of the world's preeminent contemporary portrait photographers. He is most known for his extreme close-up portraits, a series in which familiar faces are treated with the same scrutiny as the unfamous.
Rineke Dijkstra - dead pan photography, nothing in shadow, using the idea of this is why you seeing and this is what it is, she uses flash to show you exactly what it is. Always uses flash very much like passport photos, she only ever takes pictures in sequences and is always making it look as natural as possible so no planned posing just all natural posing. Using a large format camera (fase camera)
fill in flash 
what is fill in flash and what is it used for ?
Fill in flash photography is a technique used by photographers to brighten deep shadowed areas, this is uesed on grey days or extremely sunny days. In terms this will be used when ever the background is much brighter then the models in the photo.
links to videos that helped me learn more about fill in flash.
- https://www.youtube.com/watch?v=Kn1OPJyCqxU
- https://www.youtube.com/watch?v=dByiXkwGh_Y
- https://www.youtube.com/watch?v=zgc0ytEVUaQ
How is fill in flash used - 
Next flashes need to be turned on and adjusted until the subject has got the right kind of light behind them, this would be best when the light complements both of the models behind them perfectly. When doing this you could try and merge foreground and background to make a picture look so naturally blended.
When using the flash you must follow steps and ideas, like with the f-stop aperture and shutter speed and last of all you will need to figure out the flash power and the what that needs to be set at depending on where you are to the subject.

Flash Power = More Flash Light -  Turn up your flash power. This will add fill flash light to your photograph. To add a full stop of light from your flash, you’ll need to double its power. You can incrementally double your flash power from 1/16 to 1/8, from 1/8 to 1/4, from 1/4 to 1/2, and from 1/2 to full power.
Less Distance = More Flash Light -  Move your flashes closer to your clients. If your flash is 10 feet away from your subject and you need an extra stop of light, move your flash to only five feet away. If you need two additional stops of light. 
Landscape photography 
What is landscape photography - landscape photography is about physically capturing the beauty of the nature and the views of the outdoors. when it comes to taking a landscape you have to think about many thing like the setting, mood and the feeling in the location. what I have learnt through time is that when constructing the image you have to think 4 thing:
1) Good lighting - when it comes to lighting you want to be able to capture the feeling that you want for the image, so the lighting is something that is always constructed first through out. 
2)Main Subject - find a visual point for the image something that the image will lead to and work for for example (picture one below) Ansel Adams subject was the leading line to the mountains behind the smoke and the trees. 
3)The Space - when shooting location you don't want a messy space you want something that makes the image whole however you wanted to thinking the space is correct and you capturing the right space for you through out  
4) Interesting Composition - is what you shooting show something and show something really interesting and you have really thought about what you are shooting for the image. thinking about the angle the line of the shot everything like that. 
picture one - Ansel Adams 
Write up and researchs from the -
How I found Finding Vivian Maier.
With a love already for Vivian Maier learning more about her was amazing. From the exact total of negatives found (150,000) to the places she spent her final days was amazing. Vivian was a strange person who always had her camera on her but at the same time liked to hide her actual self I could see behind her clothes and behind her camera which isn’t something that you would think she would do with all of the images she collected, however, it wasn’t till John Maloof took some her belongings to her family in France did they realise that she wanted her work to be known it was then John magloof’s mission to make sure for certain that it is and that exactly what happened. Her work in her early stages where told like ‘In death, she was getting the fame that she never had in life’  and the big one she wrote street photography’ them on its own our amazing and is very true. When her death sadly happened in April 2009 we now learn that some boys that she was a nanny for in her adult years bought her a little flat where she lived out her years till she went for a walk one day and sadly got seen taken off by ambulance and never came back.
Her images reframed the idea of street and documentary photography and self-portrait photography, which is one of the best things I think she made her mark in the world by shooting from the hip and making it look so natural.
Location photography 
When it comes to location photography you have a lot of freedom however a lot of thing that you have to think about because of the freedom. Location photography is something that you can only have so much control over the location can be indoors or outdoors which leaves you with alot to think about through out. When it comes to thinking about that a location image can be shot indoors or outdoors you then have to think about the dangerous of location or if your outside the weather and the dangers behind that with what you are doing. So really with a location shoot you have to think about the timing and the day that you shoot because that’s the big things really when coming to shoot location. 
youtube link I'm watching to help with my images 
https://www.youtube.com/watch?v=AnZyZOx4ZnA
https://www.youtube.com/watch?v=0vd0NOQPQEs
https://www.youtube.com/watch?v=_MCWkhIdC5E
FINAL IMAGES - Landscape, portrait on a landscape, fill-in flash, dramatic use of flash and flash on location 
landscape, model on a landscape, fill-in flash, dramatic use of flash, model on location
(this is the order of the images below)
To conclude my work I have struggled with this topic very much I haven't been able to understand stuff like the fill-in flash and how to shoot anything that the teachers asked for so I have attempted and done my best to work with what I could when shooting it. when it came to the location I had a fair idea of what I wanted to do same with the dramatic use of flash which I do believe turned out ok, the over images that I believe turned out better than hoped our the portrait on a landscape and also my location images. the location shoot was something that I have had in the works recently for a friend of mine and her girls that have just won many awards at a recent national so this was perfect for what I needed, and they turned out so much better than I would have hoped. I struggled with the fill-in flash images the most overall and still struggle to understand shooting them, so if I was t reshoot or even go over this again I would have to say it would be this topic. 
Advertising and Narrative
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Advertising and Narrative

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