Strategy | Identity
Eagle Rock Plaza
Eagle Rock Plaza
Eagle Rock Plaza has been the go-to for East LA shoppers since 1973. Ludlow Kingsley worked with Atlas Capital and Eastern Real Estate to reimagine a design point of view authentic to the Eagle Rock community. From a repositioned brand strategy to a bright and inviting identity, we’re excited to refresh this enduring landmark.
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All photography is FPO and utilized solely to inform brand art direction.