Seattle Storm Logo Tweak
and Alternate Logo & Jersey Concepts (March 2021)
The team just came out with an unexpected rebrand, and it's an extremely nice and sorely needed update! I wanted to see if I could improve on a bit and mesh it with the concept I did in October.
The biggest change I made to the logo was to make the mountain more defined. Other than that, it's basically just a recolor.
In addition, I've created a new secondary roundel logo with an evergreen tree + lightning bolt design.
Since the logo is way more geometric and simple, the jerseys need to change to match. Both jerseys show a tonal gray rain pattern above a chest stripe of green mountains. The gray jersey shows the Olympic Mountains across Puget Sound, while the green jersey shows the Cascades out inland.
The new side-panel lightning bolts match the new logo.
In addition, I've created a new secondary roundel logo with an evergreen tree + lightning bolt design.
Since the logo is way more geometric and simple, the jerseys need to change to match. Both jerseys show a tonal gray rain pattern above a chest stripe of green mountains. The gray jersey shows the Olympic Mountains across Puget Sound, while the green jersey shows the Cascades out inland.
The new side-panel lightning bolts match the new logo.
