CREATIVE BRIEF
Client: Hoopnotica
Client: Hoopnotica
Target Audience: Women ages 18-35, Trend followers, People who want more than your average exercise, they may have an interest in yoga.
Insight: Hooping is more than just a fun activity, it is exercise that gives a person inner peace.
Creative Strategy: Rebrand hoopnotica to is not just an engaging way to exersice, but a peaceful lifestyle choice.
Tagline: Revolves Around You
Art Directors: Hannah Rand + Carla Smith
Copywriter: Olivia Kostigen
FACEBOOK APP
CONTEST
INSTAGRAM
PANDORA
PINTEREST
WEBSITE LOADING SCREEN
WEBSITE
POS PROMOTIONAL HANDOUT
PACKAGING
IN-STORE DISPLAY
BUS SHELTER AD
OUTDOOR CONTENT MARKETING
FESTIVAL BOOTH