CREATIVE BRIEF
Client: Hoopnotica

Target Audience: Women ages 18-35, Trend followers, People who want more than your average exercise, they may have an interest in yoga.

 

Insight: Hooping is more than just a fun activity, it is exercise that gives a person inner peace.

Creative Strategy: Rebrand hoopnotica to is not just an engaging way to exersice, but a peaceful lifestyle choice.

 

 

Copywriter: Olivia Kostigen
 

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