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Rakuten - Golden State Warriors

Multiple Owners
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RAKUTEN
+ Golden State Warriors


Rakuten partnered with H+C to create a bespoke motion package to play on dozens of screens at the Chase Center during Golden State Warriors games. Not only did we make their brand move, but more importantly - we helped define the look of their sports marketing going forward.

So if you go to a game, please enjoy our sexy animations between Steph Curry jumpers.




basketball design experience design Golden State Warriors rakuten stadium type




THE WHOLE PACKAGE
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Rakuten’s brand is well established - but lacked necessary swagger to make it pop in an NBA arena. We gave it that flair by refining the color palette, adding some well placed CG elements, and turning their motion language up to 10.

We then applied that aesthetic to 20+ bespoke screens throughout the arena with different messaging, placements, and aspect ratios.





basketball design experience design Golden State Warriors rakuten stadium type




CREDITS
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Client: Rakuten

Executive Producer: Scott Friske
Head of Production: Jeff Bybee
Senior Producer: Bethany Novak

Creative Director: Matt Darnall
Art Director: Luis Roca

Design: Trish Janovic, Luis Roca
Animation: Luis Roca, David Reyes, Travis Schmidt
3D: Travis Schmidt, Daniel Salaveri



Hue+Cry, a design centric animation studio.

Rakuten - Golden State Warriors
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