Commission: Create a new brand for the company L.M.G. Clearly communicate strengths and make it stand out from competition. Devise brand strategy.
Solution: Accurate positioning and refined identity that conveys prestige and has plenty of visual “handles” to increase brand recognition. Consistent yet differentiated implementation on high range of applications (stationery, brochure, packaging, sample holders, press-pack, merchandising, environments) and launch strategy, with organisation of events.
Date: 2011
Role: Brand naming, Logo design, Stationery design, Packaging design, Display and sample holder design, Brochure design, Trade show stand design.
