Elvive is a brand that always try to empower women, specially with this product, because sometimes the strength we have inside needs a little push so our exterior show it too. That's why we create a whole mood of strength, power and resistant for this campaign. 

Speaking of digital, we play a lot with the idea of the gym, because that's the place we put us in a real challenge, where we mark our limits and break then. So we create a testing "gym" for the hair, where we can test the limits of it when it's nourish with Elvive.