Just wanted to share with you guys one of the best experiences I’ve ever had 11 years ago, crazy how much time flies!
Had the chance to participate in a contest organized by the Moroccan fashion & luxury lifestyle
magazine L'Officiel Maroc and the Italian luxury company Fendi 
The brief was to create the iconic Fendi Baguette inspired by our moroccan patterns, so I decided to choose
the Zelij because of its richness of geometry, graphic shapes but most importantly colors.
Didn’t win but I was so glad and happy for being shortlisted as one of the 20 best creations.
For me participation in a contest undoubtedly is more important than winning a prize.
I always like to push myself out of my comfort zone and see how far I can go.
To sum up, Graphic design has no limits and that’s what I love the most about my job! 
FENDI
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FENDI

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