The Insights
Malaysians either don't trust or don't know enough about cryptocurrency investments due to lack of info. A shocking percentage of them are also severely behind on their financial fitness.
Brand Role
Luno offers a way to invest crypto at one's pace in a space where the market is known to be volatile.
The Idea
Move with Luno
The Story
Every money move counts. You can move free and steady even when investing in crypto. All you have to do is move with Luno — Malaysia's first regulated crypto exchange.
Client: Luno
Associate Creative Director: Naqib Shamsuri
Art Group Head: Gui Jiann Rong
Copywriters: Leann Fernandez, Charmaine Quek, Chak Mohd
Account Director: Hajar Yusof
