IKEA X VÁSÁRHELYI EMBROIDERY

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IKEA X VÁSÁRHELYI EMBORDIERY

IKEA Marius chair cover

During the “Trendmania” course, I dealt with the topic of handicrafts. The essence of my concept is to translate the embroidery heritage of Hódmezővásárhely into our current object culture. For this, I chose IKEA’s mass-produced, impersonal objects as a tool. I envisioned a collection where IKEA would release tiny “hack” collections nationwide, inspired by different craft traditions. As the first example of this collaboration, I designed a cover for the IKEA Marius chair inspired by the embordiery of Hódmezővásárhely.

With the connection and help of Hódfó Nonprofit Kft. I got to know this traditional hungarian embordiery style. I transferred the characteristic „ombre” color effect and the curved threads to the chair cover, thus creating a woven structure.