Guardian Bank is a financial institution for a mission to secure your financial stability. 

 

The challenge was to make the brand stand out in the market. 

I have started with Competitors Audit to analyse the brand strategy of the other financial institutions and what makes them different.

 

As a result of the research I have written a list of attributes that will make the personality of the brand stand out.

 

For the brand naming I have chosen the word " Guardian" (which means the person who protects and takes care of someone or something) because it is aligned with the brand mission. 

In the mind mapping phase, I have generated keywords related to the name of the brand and I have chosen the word " shield " and " office " because I can design one shape to symbolize them both.

I have chosen a color system based on the color gap on the market and the brand attributes. 

 

The research has shown me that the most colors used in the industry are the blue, red & green. 

 

So I decided to choose I color in between the blue and green to make the brand different but also authentic. 

A set of icons has been created from scratch to create a cohesive identity system. 

 

Also the photography has played an important role on showcasing the attributes of the brand such as " strength" & " trust".