The Ree-Fresh Campaign is an attempt to reposition Reebok as the apparel brand of choice for active, educated and status-driven young millenials.
In an oversaturated market of performance-lifestyle brands, the marketing plan focuses on revitalizing the brands image and refreshing it's products for the contemporary era.
Using a multi-platform social media driven approach, customers are invited to participate within a community in sharing their views and expressing themselves; through pop-up stores, social media contests and brand engagement activities planned throughout the fiscal year 2014.
Integrated Marketing Campaign Plan - For the fiscal year 2014, generating publicity using various levels of social media platforms to reach the target audience.
Conceptual Exploration (Print/TVC)
Print Ad - for use on in-store displays and public billboards.
Print Ad Placement - Billboard in Metro
Print Ad Placement - Storefront Display
TVC Storyboard (Page 1)
TVC Storyboard (Page 2)
Pop-Up Concept - Party w/ Guest DJ
Pop-Up Concept - Brand Collaboration Store
Exposition des étudiants de SCAD Lacoste, France, 2014 (Group Show)
