OBJECTIVE: To create a teaser for the launch of the brand,
STORY: Showcasing Bala as a luxury artisanal brand that cares about the "quality" of its clothing, focusing on the details.
GOAL: To generate brand awareness on social media and web platforms and create a buzz.
OBJECTIVE: To make an abstract fashion film that is aligned with the brand story.
STORY: The idea was to use stop motion and after effect animations to create an abstract dream-like sequence that represented the inspiration of the collection, which was a 1900’s black and white French film about a trip to the moon (Le Voyage Dans la Lune).
GOAL: To tell the story of the collection and preview of the collection.
OBJECTIVE: To introduce the AD Museum, the central highlight of the show by featuring some of the renowned artists and architects of the museum.
STORY: To present the AD Museum as a fun, youthful and dynamic "art and design" curation.
GOAL: To generate a buzz for the upcoming show and create engagement.
OBJECTIVE: Generating a pre-buzz for the AD Museum.
STORY: To present the AD Museum as an "exclusive" exhibit of iconic stories like Air India.
GOAL: To draw the audience’s attention to the AD Museum’s curation at the AD Design Show.
CHALLENGE: I had very limited assets to put a film-like video together, but with the help of audio effects, filters and vintage animations- I was able to achieve a documentary style format with no video footage.
OBJECTIVE: To invite AD’s architecture community to the AD Museum.
STORY: To present the AD Museum as an exclusive curation of "highly selective architects and buildings of india"
GOAL: To generate a buzz and create target audience driven content for
maximum engagement..
OBJECTIVE: To introduce the speaker sessions as part of the pre-buzz for AD Power Talks.
STORY: To present the Power Talks brand as "insightful and personal conversations" by offering sneak peak into the theme of the conversation.
GOAL: To direct the audience to the CTA link to book tickets for individual speaker sessions.
CHALLENGE: To make an impactful personal connection with no just audio byte in 20-25 seconds keeping social algorithms in mind.
OBJECTIVE: To introduce the speaker sessions as part of
the pre-buzz for AD Power Talks.
STORY: To present the Power Talks brand as "insightful and personal conversations" by offering sneak peak into the speaker's life and inspiration.
GOAL: To direct the audience to the CTA link to book tickets for individual
speaker sessions.
CHALLENGE: Because i didn’t have direct and easy access to some of these speakers for audio bytes, I decided to use quotes from their interviews and images of their work to tell the story.
OBJECTIVE: To highlight the brands of the Craftsmanship Pavilion of the Show selected for the annual AD x JSW craft prize.
STORY: To narrate ”what makes this craft so special” by showing BTS bytes with ASMR for a first hand virtual experience of what goes behind the finished products.
GOAL: To highlight the various karigar brands of the show on social in order to establish a brand value for this association
OBJECTIVE: To highlight the brands of the Craftsmanship Pavilion of the Show selected for the annual
AD x JSW craft prize.
STORY: To present the Craftsmanship pavilion as not just a craft, but a journey.
GOAL: To highlight the various karigar brands of the show on social in order to establish a brand value for this association.
OBJECTIVE: To showcase the brand collaboration with featured artist Subodh Gupta.
STORY: To show Behind the Scenes unboxing of the installation in a time-lapse with playful track to create an excitement around “what's in store for you”
GOAL: To shoutout to the brand and the artist featured.
CHALLENGE: The footage shot was on iPhone with a lot of background noise and too many people in the frame. It was also in multiple short cuts so I decided to use time-lapse to speed up some, an audio track to disguise all the noise and did a mix of closeup unboxing with installation to make it fun and engaging.
OBJECTIVE: To showcase the brand collaboration with featured brand HONEST STRUCTURES.
STORY: To present Honest Structures brand as a "youthful" furniture brand that is young, vibrant and fresh.
GOAL: To create brand association and shoutout to the brand for the collaboration.
CHALLENGE: Working with static images and no video footage- I decided to use a combination of split screen, a fun audio track and text animation to create a visually strong video for social media. Because the turn around time for this video was very very short, I decided to use some frame of an existing video template to deliver this within the deadline.
