STU. MUSIC GROUP
The traditional recording industry is built around the recording trade, with the recording from the entity to the virtual, the consumption system from the entity to the virtual consumption. The process has brought pain to the industry. In the past, because virtual consumption was not established, music consumption chain was broken and music industry suffered a lot.
Music platforms actively expand the library and carry out traffic package business, to bring better experience for users; The new consumption mode represented by digital album begins to popularise; Online live broadcast and other emerging forms of online entertainment have emerged as a new choice for consumers.
With the rapid development of material and Internet, spiritual and cultural consumption is gradually accepted by people and more and more. Music has gradually become an indispensable spiritual activity in people's life. Business activities around music are also expanding with the demand of more and more customers who love music. As a hidden consumer group in the society has not received much attention, we take this as a starting point to investigate and explore their consumption behaviour in the period.
The development of music lifestyle also proves that music still has a strong consumer demand.
How physical music stores should be transformed to survive in the digitalisation.
The diversified development of music life is accompanied by the popularity of music online.
