Diaspora Book Cover

  • Diaspora Book Cover
    I designed a book cover for a fictional novel titled “Diaspora”, which is about a Jewish girl who was raised in New York in the early 80s. Since I am diasporic myself, having moved from Korea, I was influenced by my own narrative of the diaspora story while designing.
     
    Deliverables
    Book cover and a poster
     
    Research
    A diaspora is a scattered population with a common origin in a smaller geographic area. Plus, diaspora can also refer to the movement of the population from its original homeland. The Jewish diaspora is the most well known, referring the historical exile and dispersion of Jews from the region of the Kingdom of Judah and Roman Judaea, as well as the later emigration from wider Eretz Israel. But the definition of diaspora became broader, currently it is most likely used for scattered people who live outside their original homeland.
  • Word List
    Alone
    Over
    Homeland
    To sow
    Scattered
    Loneliness
    New beginnings
    Movement
  • Visual Language
     
    Color Choice
    I used blue because it is a color of the Star of David, which is a symbol of Judaism and of the Jewish people as a whole. Also the cool blue gives a sense of silence, cold, and shadow, which all related to diaspora.
     
    Type Choice
    Fraktur was one of the most used font families in early modern and 19th century Germany. However, there was a big shift in 1941 when Martin Bormann signed in an edict that banning on the future use of Judenlettern, Jewish fonts. Ironically, the Nazi Party letterhead itself was printed in Fraktur, but it has never been explained. Even though the novel is not on the same time period, I wanted to include these historical elements to connect the past definition of diaspora and the current perception of it. 
  • Final Design
     
    Leaves
    I used fallen leaves as a metaphor of diaspora in terms of being away from the motherland, containing a sense of nostalgia and loneliness.
     
    Eight leaves on top
    The word ‘diaspora’ is a combination of ‘dia’ and ‘spora’, which mean ‘over’ and ‘to sow’ in Greek, while number 8 also means new beginnings in Greek.
     
    Overlapping letters
    Overlapping letters with leaves shows how I have been influenced by two different cultures at one time, but do not have solid background in either country.
  • Poster