KEE Club - Mobs & Mayhem
It was the time of the year again where everyone would soon be welcoming another new year and chapter.. and what other better way to celebrate it than to throw a speakeasy themed party?
It was the time of the year again where everyone would soon be welcoming another new year and chapter.. and what other better way to celebrate it than to throw a speakeasy themed party?
Problem: Unlike all the other clubs that would hop the bandwagon with the "Great Gatsby" theme, KEE Club wanted to stand out despite sticking with the Roaring twenties era.
Solution: Instead of the glitz and glam, why not play the naughty, sexy, and bad side of the 20s where mafias, gangs, and bootlegging was the thing. So why not party like a boss and
There were two parts to this project: the design part and the interactive/engagement part.
Event Poster
Key Graphics and elements with black & white, along with the red accent
In e-newsletter environment
Menu Design
"Don" literally meant "boss", so "Don Etiquette" literally meant a Boss' ettiqute — or Wine & Dine like a boss
In table setting envrionment
Backdrop
White shadows represent people (more for figurative comparison)
A faded HK skyline can be seen on the backdrop's graphics
Elevator Sticker
Engagement & Interaction
This was one element I added to the party, which I thought would be fun and unique.
Since gangs were prominent at the time, teams would be split up into 5 of the top notorious gangs in New York. While KEE Club planned to host a casino night at the same time, these teams would be competing at the table and earning prizes.
Each team is indicated by the wristbands given and a complementary team drink will be provided to the guests as well. May the best bosses win!
Each team is indicated by the wristbands given and a complementary team drink will be provided to the guests as well. May the best bosses win!
