Vespa - What's Buzzing?
Engineered to look and sound like a wasp, which means Vespa in Italian, it's sleek, chic, and classy design became the ultimate retro accessory. But is that even relevant in Vietnam?
Engineered to look and sound like a wasp, which means Vespa in Italian, it's sleek, chic, and classy design became the ultimate retro accessory. But is that even relevant in Vietnam?
Problem: With almost the whole population using scooters as a normal mode of transport, Vespa needs to stand out among its competitors such as Honda, Yamaha, and Suzuki.
Solution: It's no longer just a vehicle or machine... Vespa is here to connect with its riders on a personal level. It's about the Vespa experience and being able to be young, wild, and free by going wherever you want with it.
It's about getting buzzed, knowing about the buzz and the trendiest next destination to party with your Vespa friends.
Print Ads
In a one-page magazine spread environment
In outdoor environment
Giveaway Totes
Useful canvas bags for the target market, whom are still studying in school or working
Social Media
Exclusive Vespa app creating a community that talks about all the buzz that's happening around the city. The app includes: upcoming events, happenings on past events, giveaways and deals, notifications, and a weekly game challenge that gives the next destination of the Vespa-held party.
The game is essential to get into exclusive Vespa parties. Once you overcome the game, you will win the ticket with the details to when & where the next Buzz party will be held.
