Hop Leaf Craft Beer
 
Craft beer isn't like the mainstream, commercial beer, which is often bland and limited in flavors. It caters to everyone's personal own tastes.

 

Problem: Create promotional even with an underlying theme or idea for Hop Leaf's booth at the Beertopia event that happened last March.

Solution: Setting up the bigger idea and theme that Hop Leaf craft beer is truly the "beer that knows you", customers can now find the perfect beer that personifies and defines them through a green screen booth. You can personalize your own beer label and share your special "beer persona" on Facebook. It'll go viral and get people talking. 

 

Another one is set up through Hop Leaf's own website. One can take a personality test to narrow down which beer suits them the best. What's more is that they earn themselves a special coupon to try out the given flavor they have by taking the test.