AIA: The Real Life Company
AIA recently launched a new citywide campaign, "Real Life Never Stops", giving them a chance to rebrand themselves into a modern sympathetic insurance company that turly understands real situations in life.
Problem: In collaboration with TBWA Hong Kong, our challenge was to come up with the next campaign that would act as Stage 2 prior to their first campaign.
Solution: Our message is simple, yet unique, conveying the message that AIA does care for your needs. We thought that a 'beat' could represent a moving pace and rhythm, as well as a the passion that makes a heartbeat.
From there, we created our campaign around the idea that "Real Life has a Beat - What's Yours?" People go through life at their own pace and AIA is there to meet them at whatever stage of life they're in. They're syncing with their rhythm in life.
Print Ads
On a bus wrap environment
PR Event
The inspiration behind this site is that becomes an interactive, engaging way where customers can not only talk about numbers, finances, and insurances, but also relate to AIA with their everyday life. On this site there is: a personal playlist, a way to check your Heartbeats per minute, an ad for the PR marathon event, and a live chat for customer care and support.
