Sunkist Growers
A leading international supplier of fresh fruit, mainly oranges, rich in vitamin C and high in fibre content. With its flavorful, tangy refreshness, one can't help but keep eating more... and it's easy on the calories with less than 100 each orange. It's the healthier alternative for a snack.
Problem: As a market leader, the brand itself may be at risk as it may have reached the state of complacency — unable to see the need to continue to push its products. It has grown to become an old, outdated, irrelevant brand as far as how much the fruit is being marketed.
Solution: Refresh the brand image and make it more relevant today. It solves the need of living a healthier lifestyle only with Sunkist.
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