Presentation video about advertising campaign for "Friends Day" event by Jacobs Monarch in 2012.
Jacobs organized several festivals in the biggest cities of Russia.
Program of festivals included lots of activities – competitions, master classes, shows of popular singers and bands, and, of cource, coffee.
Jacobs organized several festivals in the biggest cities of Russia.
Program of festivals included lots of activities – competitions, master classes, shows of popular singers and bands, and, of cource, coffee.
Attracting people to such a big event was required development of a multi-channel advertising campaign.
This case shows the final result of event, how many people visited it and explains the mechanics of the advertising campaign.
