Our mission is to "turn every smoker into a vaper and every vaper into a friend". We took this idea of quitting smoking and presented it as a "lifeline" that flows through the individual. Lifeline is a journey of gradual color with a smooth linear shape that ebb and flow between products and promotions. Ouff has one of the largest ranges of liquids for electronic cigarettes in Ukraine. E-liquids are sold by flavor, not by brand, our dynamic color palette reflects the many flavors available. The font choice combines a friendly and approachable logo type with a slightly more technical feel to a monospaced secondary font that represents the personality of "OUFFF" and their employees.

our mission is to "turn every smoker into a vaper and every vaper into a friend". 

We took this idea of quitting smoking and presented it as a "lifeline" that flows through the individual. Lifeline is a journey of gradual color with a smooth linear shape that ebb and flow between products and promotions.