Mobills Group Corp.'s profileHyelin 9ang's profileMo Choon's profileTHEO KIM's profileHOONTAEK OH's profilesoho soho's profile권 지우's profile+5

Goobne Basasak Universe Character Development.

Multiple Owners
•
Behance.net
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity


Goobne created <Basasak Universe> to strengthen the identity of the ‘Oven Grilled Chicken’ brand. 
Mobills Group developed three characters from <Basasak Universe> and produced two animated commercials.

Date: June 2022
Partner: Goobne Chicken


Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity



Columbasak, The Crispy Discovery of <Oven Basasak>
‘Columbasak’ symbolizes the new menu ‘Oven Basasak’ that creates a crispy texture with brown rice powder. 
He was ordered by ‘Gouleon’ to find a new tastes of oven chicken, and he first discovered the brown rice continent.



Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
WORK IN PROGRESS & STORYBOARD


Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity


Character Development.
 <Basasak Universe> strengthens the identity of Goobne, the Oven Grilled Chicken brand. Goobne developed the scalability and individuality of products through the story that begins with the ‘Gouleon’ ordering the three loyalists - Columbasak, Cheesevara, and Basaktra - to “Find a new crispy without frying!”
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity


Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity



Cheesevara, Cheese Revolution of <Cheese Basasak>
‘Cheesevara’ symbolizes the new menu ‘Cheese Basasak’ that boasts a crispy texture with cheese powder. Cheesevara, who travels through the cheese desert, is a character who resists soggy and oily chicken.



Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
WORK IN PROGRESS & STORYBOARD


Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity
Advertising animation brand brand identity Character design ILLUSTRATION Logotype motion graphics typography visual identity


Mobills Group
Mobills is a creative group that experiments with the way of working. In addition to launching the brand ‘Mobetterworks’, we collaborate with partners in various field to solve problems and record the process of working on ‘MoTV’. Mobills wants to create a fun and playful working culture with a group sound that harmonizes the distinct individualities of the members.




Goobne Basasak Universe Character Development.
Published:
Mobills Group Corp.'s profileHyelin 9ang's profileMo Choon's profileTHEO KIM's profileHOONTAEK OH's profilesoho soho's profile권 지우's profile+5
Multiple Owners

Owners

Mobills Group Corp.'s profile
Korea, Republic of
Hyelin 9ang's profile
Seoul, Korea, Republic of
Mo Choon's profile
Seoul, Korea, Republic of
THEO KIM's profile
Seoul, Korea, Republic of
HOONTAEK OH's profile
Seoul, Korea, Republic of
soho soho's profile
Seoul, Korea, Republic of
권 지우's profile
Korea, Republic of

Goobne Basasak Universe Character Development.

Goobne, Korea's leading oven chicken brand, has established a worldview called "Basasak Universe" with Mobills Group. By expanding the existing ‘ Read More

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