Ador Home / Visual Identity / Summer 2022

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Preface:
All a visual identity needs is survival, and in all our projects we think about how to create an identity that will survive, grow and even change over the years.

Ador construction group was established with the strategy of building houses in which authentic Iranian life is present.

Its name means fire: a symbol of warmth, human connection, love and life.
We chose the suffix of this collection instead of tower or common suffixes, home, because it has a better connection with their brand strategy and philosophy.

Arches are used a lot in this building complex. Strength is one of the most important features of these buildings.
We have injected all these features into the typography with the research methods of our studio.

A small part of the book brand of this project is here.

Urban campaign:

The visual identity of this project was unveiled in an urban campaign.
In the design of this campaign, instead of creating a specific slogan, to place it everywhere, we developed a template that allows us to create many slogans.

A large part of the images of this campaign are patterns, which are simple symbols of buildings, flowers, arches and other things that can be found in this project.

This campaign was unveiled in the places closest to the project site.