This student campaign was crafted with the idea of revolution propaganda in mind in order to persuade the public to give the new Sharpie liquid graphite pencil a try.
My BU AdLab client, Red Dog Pet Resort & Spa, wanted a detailed brochure outlining the amenities of its new Boston location. The brochure folds out into a poster.
Andersen Renewal tests its windows by exposing them to the harshest conditions. The windows are submerged in a Florida swamp and buried in the Arizona desert as well as a Minnesota forest. I wanted to add originality to these ads by depicting a background story about the sights around the window that can be seen each year during the durability testing.
This concept is supposed to provoke emotion and is based on the idea that people who stutter cannot defend themselves fluently through speech.