Schweppes +C
Product: Lemon Soda
Campaign: It's the Lemons Choice.
In this project we were required to rebrand a company that would apply to another target audience. I choice the brand +C from Schweppes as I personally love the drink and really wanted to redesign the concept behind their ad. In order to appeal to a younger audience and still keep the young female audience, I created a character that would apply as a vessel to send the companies message to the people.
Character Design
The characters I created are called "Lemonaids" and they are a bunch of quirky little lemon characters that enjoy having fun and making trouble. Their characteristics can covey the companies fun attitude and their ability to try new things.
Print
In-Store Advertising
The arrows lead to the location of the +C drink in the store.
Interactive Billboard
In order to further engage the consumer, an interactive billboard will serve as a platform for people to interact with the characters more. They will be placed around different train stations where it will gain the attention of the people that always travel through stations.
Once a person is detected near the billboard, automatically a bottle of +C soda will follow the person's hand. This triggers the little "lemonaid's" to chase after the person holding the drink. This is a fun little way to play around with the idea of how good the drink is.
Augmented reality can also be applied to the billboard so that people will download the app and play the little mini game. Upon winning a certain score the players gains a coupon to a 5 dollar of drinks in selected shops.
Thank you
