In 2023 Wallapop wanted to leverage again on its new brand positioning, You have everything to gain.
We then decided to creatively push the bar higher, telling even more funny and surreal stories.
On TV we created 3 subjects, each one dedicated to a different selling (or buying) category: the football fanboy "betrayed" by his idol, the classy girl annoyed by her talking parrot and the GenZ nephew envious of his grandmother's turbo armchair.
On socials, we created many original subjects for Meta and TikTok.
On YouTube, we created dedicated pre-rolls as well.
CREDITS
Agency - Wunderman Thompson Italy
Chief Creative Officer - Lorenzo Crespi
Executive Creative Directors - Pas Frezza & Luca Iannucci
Copywriter Supervisor - Andrea Galanti
Art Director Supervisor - Alessandro Dore
Copywriters - Paulo Dos Reis Carmona; Ludovico Massari
Art Director - Luca Comasco
Intern storyboard artist - Federico Appoggetti
Intern storyboard artist - Federico Appoggetti
Account Supervisor - Martina Rastelli
Account Executive Assistant - Luca Lavacca; Carolina Quaranta
Director - Martin Holzman
