SafeRoadsMD is a project to reduce motor vehicle-associated mortality and injury in the State of Maryland from an average 500 deaths to ZERO. They pursue a goal of Maryland as the State with the safest roads in the US for motorists, bicyclists and pedestrians.

The Maryland Coalition For Roadway Safety was looking to grow and leverage a strong and passionate base of advocates who have lost loved ones due to automobile crashes; as well as members of the public who are concerned about safety for all on Maryland roadways.

The logo is based the elements of the Maryland state flag and its colors. Final design needed to convey the public protection, road safety which signifies by the shield shape used for road signs in US.