Project Overview
Baratza is a specialty coffee brand that kicked off in 1999 with boom in the culture. We excuted contents strategy and product detail page for the brand, making sure to include the already popular products and also highlighting some of their higher-end products to emphasize the brand’s premium quality.
Baratza is a specialty coffee brand that kicked off in 1999 with boom in the culture. We excuted contents strategy and product detail page for the brand, making sure to include the already popular products and also highlighting some of their higher-end products to emphasize the brand’s premium quality.
Art Direction & Photography
We tried to tell a story by focusing the scene on showing the technology and precision of the blades in the coffee grinder through the lighting and background. We cut up the scenes into different moods of “before” and “after” to really bring out the joy in the process of making a cup of coffee.
Baratza
Contents Production
2022. 7. – 11.
Rim & Co.
Project Director: Yulim Kim
Project Manager: Minseob Jin
Partners
Photographer: Hoyoung Kim
Prop Stylist: Yena Kim
Web Designer: Hyein Kim
Film (Peace Piece)
Film Director: Jaeyong Park
Director of Photography: Teabum Lee
Assistant: Seunghwan Jung
Project Director: Yulim Kim
Project Manager: Minseob Jin
Partners
Photographer: Hoyoung Kim
Prop Stylist: Yena Kim
Web Designer: Hyein Kim
Film (Peace Piece)
Film Director: Jaeyong Park
Director of Photography: Teabum Lee
Assistant: Seunghwan Jung
© 2022 Rim & Co.
