Monogram
Final monogram (black variant and colored variant)
In this project, it was my job to create an entire brand based off the two letters I was assigned. My letters were "L" and "D". With this in mind, I ended up designing a logo for a luxury clothing brand named Leo Danton. This student project was created using Adobe Illustrator. This was my first time officially using this software.
Digital Roughs
These were some of the digital roughs I came up with in my creative process. I ended up choosing the last option to base my brand around.
Thumbnails
In order to get to my final, I created a total of 48 thumbnails to get all my ideas out on paper.
Color Swatches
I knew I wanted to base my brand off of earthy tones so I selected natural colors to fit the brands aesthetic.
Mockups
I created a couple different mockups of the brand to bring the company to life. I created this in Photoshop and this was my first time making a mockup.
