Key Triggering Insight:
Moms usually wake up early in the morning, in order to prepare
all their family needs. Their morning situation is always pretty hectic and busy - until their kids and husband are off to school and work.
On the other hand there is this group of people who are busy working
in the office all day, and they tend to worry when they buy something online
- if the package arrives during the day, when no one can receive it.
Because this group usually arrive home on the evening
and only have their free time at night.
Objective:
To communicate Sayurbox delivers faster from the farm,
with the same day delivery. Place an order before 11AM, and the package
will be delivered on the same day.
What To Say:
Same Day Delivery: Prepare Early for tomorrow
Master Key Visual
Brand: Sayurbox
COEDS - Same Day Delivery Campaign
CREDIT
Sayurbox Creative Team
Danu Labda - Creative Design Manager
Meilia Srigati Arumsari - Art Director
Ratna Mardiani - Senior Copywriter
Chevi M. Adlan - Freelance Graphic Designer
Chon Hye Kyoung - Freelance Graphic Designer
