![2D 2D Animation after effects animation gif ILLUSTRATION loop loop animation motion design motion graphics](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dd6345158451463.638be454a4653.png)
Motion Experiments
This internal motion exploration initiative started with dichotomies: geometric vs organic, blurred vs sharp, playful vs elevated. "I wanted to start with 2 styles that don't work together. As we played, we were able to create a cool, new language in a natural way."
– Hornet Creative Director Itay Tevel.
– Hornet Creative Director Itay Tevel.
"We wanted the color palette to give a playful, joyful, happy mood. But when we started adding playful shapes, it started to feel childish. We added darker colors, eyeless smiley faces that felt modern and cool."
Loop Animations
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/7e8e47158451463.638bf1ff8e84e.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/ad47ae158451463.638bf1ff8db64.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3df8f6158451463.638bf1ffdc009.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/87065e158451463.638bf1ffde4b1.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6c2fca158451463.638bf1ffdd5cc.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/2eab1d158451463.638bf20040f25.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/94555f158451463.638bf2003fe95.gif)
![2D 2D Animation after effects animation gif ILLUSTRATION loop loop animation motion design motion graphics](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f042d158451463.638bf2010a3b4.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/fb5dc9158451463.638bf20090d2b.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/091f37158451463.638bf20091c24.gif)
Credits
Studio: Hornet
Director: Itay Tevel
Design & Animation: Dan Stein, Amália Lage, Otilija Morozaitė, Doug Alberts
Studio: Hornet
Director: Itay Tevel
Design & Animation: Dan Stein, Amália Lage, Otilija Morozaitė, Doug Alberts
Thanks for watching!