This was the first project from my typography 2 class, and the object of the project was to create a logotype and logomark for a fellow classmate, Parmita Sujan. Together we created a mood board combining what she was looking for in a logo, as well as what I took away from what she wanted. After deciding on a direction I created a ton of sketches of different logo designs and type studies. Wanting to stay close to her Indian culture as well as making sure it looked professional and neat, I created a logotype and logomark that reflected the elements Parmita was looking for in a personal logo.