Defining Beauty was a celebratory exhibition featuring the work of renowned landscape and western artist James E. Reynolds (1926–2010).

James Reynolds was known for his mastery of oil paint, creating majestic western scenes and beautiful landscapes.

Harkening to the western background of Reynolds's work involved a more traditional approach to type and image for promotional materials while avoiding a stangnant or dated feel.

Advertising extended through national publications, social media outreach, email marketing, and direct client relations.

Although Claggett/Rey Gallery is in a small mountain town, people flocked from all over the country once they heard of the exhibit.