Background/Challenge: Blackbaud wanted to raise awareness of Luminate Online, our leading nonprofit CRM solution, among enterprise-level prospects. This multichannel campaign consisted of personalized email and direct mail touches over the course of several months with the goal of converting at least one prospect into a Blackbaud customer.
 

Creative Solution: Agency 545 created the “Redefine” concept for this multichannel campaign to drive home the message that by partnering with Blackbaud, nonprofits can redefine how far they can take their missions. The visuals, which showed old and new “technology” side by side, supported the headlines of what Blackbaud is helping nonprofits redefine: their boundaries, technology, communication, and more.
 

Assets: Landing page, emails, direct mail