Objective:

To show people that the holistic, immersive shopping experience at the 
Kramersville Design District is a rewarding investment in your self-expression that leaves you feeling accomplished.

Insight:

People feel that the holistic, immersive experience of a unique design 
district offers a rewarding self-expressive investment that allows them to showcase their identity in their homes. 

Concept:

The Dreamers District is an integrated campaign featuring social media posts, design 
expositions, art installations and more to provide people with an immersive and holistic shopping experience.