BRAND丨品牌名称 ：真多椰海南椰子鸡火锅
ADDRESS丨项目地址：重庆
TYPE｜类型：品牌形象 & IP形象设计
PROJECT TEAM ｜团队： 3ancan 叁参 & 禾乙
真多椰是一家海南椰子鸡火锅品牌
市场缺乏成熟的品牌化的椰子鸡火锅品牌，我们创造了一只取材自椰子造型的椰子鸡形象IP；
ADDRESS丨项目地址：重庆
TYPE｜类型：品牌形象 & IP形象设计
PROJECT TEAM ｜团队： 3ancan 叁参 & 禾乙
真多椰是一家海南椰子鸡火锅品牌
市场缺乏成熟的品牌化的椰子鸡火锅品牌，我们创造了一只取材自椰子造型的椰子鸡形象IP；
由于烹饪简单、风味更接近食材本源，我们通过IP设计更直白地传达椰子鸡火锅中“椰子”与“鸡”的关系；
IP名称为谐音梗“椰绿阿宝鸡”，希望能给看得懂的人带来一丝诙谐与幽默。
Zhenduoye is a brand of Hainan coconut chicken hot pot
The market lacks a mature branded coconut chicken hot pot brand, so we created a coconut chicken image IP derived from coconut shapes; because the cooking is simple and the flavor is closer to the original ingredients, we convey the coconut chicken hot pot more straightforwardly through the IP design" The relationship between "coconut" and "chicken"; the IP name is a homophonic stem "Coconut Green Abao Chicken", hoping to bring a touch of wit and humor to those who understand.
The market lacks a mature branded coconut chicken hot pot brand, so we created a coconut chicken image IP derived from coconut shapes; because the cooking is simple and the flavor is closer to the original ingredients, we convey the coconut chicken hot pot more straightforwardly through the IP design" The relationship between "coconut" and "chicken"; the IP name is a homophonic stem "Coconut Green Abao Chicken", hoping to bring a touch of wit and humor to those who understand.
