This was a school project, based on a brief for McCann Manchester. 

While being a marketing agency, they also make beer. The brief was to design labels for their series of beers that reflects who they are. They call their range 'Truth Well Brewed', a play on their strapline 'Truth Well Told'.

They are a global marketing agency that was established in 1912 and have they been producing very successful campaigns ever since. Their offices are located in the Cheshire countryside. I have used flourishes and a decorative style to reference design techniques of the early 1900's, a nod to their heritage. Custom typography and gold foils offer a sense of high-quality. The layered gentle slopes in the pattern in the background references the rural Cheshire countryside in which they reside, of which is a huge inspiration to them