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Macy's Buy Online, Pick-Up in Store: Desktop & Mobile

UI design of Macy's new in-store pick-up service, implemented across the purchase funnel. Art directed the creation of the program's logo. 
Product page implementation: Pre-redesign vs. proposed phase 1 redesign, with larger product image and touch-friendly UI
Shopping bag redesign across desktop and mobile
Implementation of Pick-Up In Store process within checkout 
Macy's Buy Online, Pick-Up in Store: Desktop & Mobile
Published:

Macy's Buy Online, Pick-Up in Store: Desktop & Mobile

Macy's Buy Online, Pick Up In-Store pilot program was launched in Fall 2013 in order to offer customers more purchasing options by means of multi Read More

Published: